The Kong studios-esque interactive 'Beachsite' enables fans to escape to the fictional world of Plastic Beach, a concept on which the Gorillaz based their third studio album 'Plastic Beach' (2010) upon. For example, G-Player (access to storyboards, games, discography), Mailing List (fans feel 'exclusive') and the Plastic Beach portal which is also advertised on the main body of the homepage. Moreover, the navigation bar presents various tabs which unveil different portals within the site. On the navigation bar situated at the header of the website, there is an opportunity to register/login as a Gorillaz website member and gain an 'exclusive' status which allows fans to enter special competitions and receive newsletters, thus creating a close, intimate connection between the audience and the band. The fact that the Outkast rapper possesses a wide fanbase and is more of a worldwide star, means that fans from around the globe that visit the Gorillaz website will most likely acknowledge his guest contribution and become persuaded to listen to the new track.all at the click of a button. Although Murphy is animalised and quite unidentifiable, André is still recognisable (depsite his masked face) due to his signature top hat (an element that constructs his regular star-image). This banner features the Gorillaz logo from the 'Plastic Beach' album and an animated picture of 2D, Murdoc and guest contributors LCD Soundystem's James Murphy and Outkast's André 3000. The web banner reads '' and beneath is an interactive banner promoting the band's latest 12 minute track and music video 'DoYaThing'. Unlike any other I have come across, this website could keep me informed and entertained for hours on end. The fabulous fictional universe of Gorillaz is not only explored through their CGI-based music videos, but also through the website a place where fans can really indulge in the fascinating and intriguing world of the animated band. A music website that I have always adored is - promoting British virtual band/supergroup, Gorillaz.

Gorillaz website plastic beach